
Marketing your business is a lot like cooking a stead! Consider what's required:
1) You must choose a good cut of meat - Some businesses are not structured to handle volume, and you have to ask yourself if your business has the capacity to be profitable if its customer base grows? How much business would it require for you to create your ideal life, and what would your life look like if you were trying to maintain that many customer accounts. What are your fixed costs? Your variable costs? What's your marginal revenue compared to your marginal costs? Marketing a bad business is like cooking a bad cut of steak. It doesn't matter how you cook it, it's still not going to taste good.
2) You must invest in the right tools - If you want your steak to be hot, a microwave can get the job done fast, but if you want it cooked right, you need to invest in a barbecue. A microwave may cost less than a barbecue, but it won't work nearly as well, and you're more likely to burn your steak or turn in into a hockey puck than get a great tasting meal. The same is true for marketing. If you aren't using the right tools for your business, your business is going to get burnt. Not every business requires the same tools. Not every meal requires a BBQ. Some meals need an oven or stove. Not every business can benefit from Newspaper, Radio, or Social Media. Some need direct mail, some need SEO. Most businesses require a good combination of the right tools.
One of the reasons why cooking a good meal is such a great analogy for marketing is because, like cooking

