How do You Define One Day?

one-day-conversation

It’s amazing how children can change your perspective. In a recent conversation with my 5 year old, he asked me “What is a day?”. How do you answer a question like that? My first instinct was to simply brush off the question. “You know what a day is! Everything that happens between when you wake up…

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#1 Reason to Have a Blog

Blog Image

I was having a conversation with my mother a couple weeks ago and the subject of blogging came up. In frustration she said to me, “I don’t understand this blog thing. Everyone is telling me I should have a blog, but I don’t see the point. Do people actually read them? I’ve never read a…

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Target Missed The Mark(eting)

In September of 2013 I wrote an article (read it here) blasting the way in which the US retail giant Target completely missed the mark in their marketing efforts to invite Canadian shoppers into their stores nation-wide. Their marketing message sounded reminiscent of the 2010 Calgary mayoral election when popular local news anchor Barb Higgins threw…

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3 Simple Ways to Stand Out From Your Competition

Stand Out Marketing

Small business owners need to stand out and get noticed in order to grow their business. Building some of these ideas into your marketing plan can help you do just that! Mix & Match Mediums Sure, it’s easy to click the send button on an e-mail campaign, and it’s fun to interact on social media.…

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