Nike Commercial Reveals Secret to Advertising

Nike Commercial

A successful commercial is worth studying if your a marketer… Think of the old commercial for Supersoakers or Nerf Guns from when you were a kid? It was always the same idea. A bunch of kids who are older than you – you know… the ones you looked up to? They’re out there with all their…

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Make Your Customers Crave Your Advertising

Imagine if your Prospects Looked Forward to your Advertising!

People know all about junk mail. Whether it shows up in your mailbox or your inbox this advertising is called junk for a reason… because that’s where we usually toss it without much thought. So how do you get people to actually look at and read the stuff you send them whether it be through e-mail,…

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5 Questions You MUST Answer About Your Ideal Customer if You Ever Want To Find Them and Get Them To Buy From You

Shrink the size of your haystack so the needles start standing out!

I know, I know, I know. There are a million articles out there about “identifying” your target customer. If you’ve been reading about business and marketing for a while, you’re probably sick of hearing about it. So I have one question for you… Have you done it yet? Have you actually taken the time to…

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The Top 3 Customer Experience Myths You Need To STOP Believing

A Great Customer Experience is your most affordable advertising

One of the most commonly overlooked components of marketing is the enhancement of the overall customer experience. It’s a fact that a positive customer experience increases your repeat business and the number of referrals you get, and yet so few business owners are taking the time to really analyze their customer experience and explore ways to improve.…

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